『 Introduction : Omron is implementing a bold sales reform for the control equipment of the ace business. The company will suspend the launch of new products in the coming year and reinvigorate its "sales strength." Unconventionally bound to strive to achieve sales of 1 trillion yen in 2020. 』

"Not to mention new products first. Stop all development plans now." On February 26, 2014, Omron Tokyo Office exploded in the conference room on the 7th floor.

On the same day, the "IAB" company's 2014 fiscal year business plan for Omron's control equipment business was being discussed in the conference room. When the development department showed off the new product launch plan for the next fiscal year, IBA's president, Gong Yongyu, interrupted the show and made speeches.

Since the fall of 2013, after the original global strategy director was renamed IAB, President Yoshida Yoshihito, who oversees Omron's business, gave clear instructions to IAB President Gong Yong: to fundamentally reform the control equipment business.

 The era that commodity strength cannot be sold alone

Pausing the launch of new products within one year and reviving "sales capabilities" during this period of time - Omron has set off an unprecedented sales reform. The target is the company's ace business control equipment division.

The performance of the control equipment sector has not fallen to the extent that it is necessary to drastically impose drugs. Instead, it is just like the sun. In the 2013 fiscal year (as of March 14), the consolidated settlement once again set a new record for six years. The control equipment department that manufactures field automation equipment such as sensors and controllers has played a leading role, accounting for 38% of sales of 773 billion yen and 57% of sales profits of 68.1 billion yen.